Greek NTO renews EMEA sponsorship of CNN's program

The Greek National Tourism Organisation (GNTO) will sponsor CNN International’s feature programme ‘The Screening Room’ for the second year, it was announced yesterday (3 April). The advertising partnership will be executed across CNN International’s Europe, the Middle East and Africa feeds and will be complemented by a spot campaign on CNN Asia Pacific. Online presence includes GNTO sponsorship of several elements including ‘The Screening Room’ microsite within CNN.com/international, a twice weekly video podcast of exclusive-to-web footage and an online consumer competition. GNTO will also sponsor a tune-in campaign for ‘The Screening Room’ to run across online and print media.

The ongoing collaboration builds on the Greek National Tourism’s decade-long advertising relationship with CNN International and is part of the tourism body’s strategy to build Greece’s profile with CNN’s elite global audience.

Commenting on the deal, Rani R. Raad, Senior Vice President of Ad Sales at CNN International, said, “This renewal with the Greek National Tourism Organisation underscores the success of our 2007 partnership around The Screening Room in delivering on their objectives. This multi-media package enables the client to reach their target audience across a range of platforms.”

“We are honoured to renew our partnership with CNN, a global icon and one of most powerful news environments for advertisers. We expect that through the sponsorship of “The Screening Room”, CNN’s elite audience will discover the true experience of Greece” said Mr. Athanasios Oikonomou, President of GNTO. “Sponsorship of ‘The Screening Room’ underscores our strategy of spotlighting Greece as a world class filming destination and developing alliances with international calibre film industry professionals”

The Greek National Tourism’s sponsorship includes sponsor billboards attached to ‘The Screening Room’ television and web programming and a branded promotional campaign in major international media titles driving viewer tune-in to the show. The video podcast, online from 7th April and available for download via i-Tunes, will showcase exclusive footage including interviews, out takes and behind the scenes footage.

‘The Screening Room’ is CNN International’s monthly half-hour movie show. Hosted by British television personality Myleene Klass, the show brings viewers the inside track on all aspects of the film making business around the globe.